Company Introduction

Company Introduction

Guangdong Qihui Luggage Co., LTD., abbreviated as Qihui Luggage, was established in 2011 and is located in Nanhai District, Foshan City, Guangdong Province. It is a high-tech enterprise in Guangdong Province specializing in the design, production and sales of fashionable functional luggage products. The company has a 40,000㎡ production base and a team of nearly 300 people. The main products include: professional illuminated makeup cases, illuminated makeup bags, aluminum-magnesium alloy trolley cases, PC trolley cases, multi-functional sports travel cases and other premium series. It has successively obtained over 100 patents and international certifications, and owns multiple self-owned brands such as OBOX and MYBOX. Among them, the OBOX brand's "mobile Makeup Table" professional makeup box product ranks first in global sales, with a domestic market share of over 80%, becoming an essential tool for makeup artists in the industry to follow up on makeup. Qihui Luggage's design and R&D capabilities have always been at the forefront of the industry. Its products are sold far and wide around the world and are deeply loved by consumers in various countries.

In order to further enhance the company's advantages in the industrial chain and supply chain, and in response to the call of the Central Committee of the Communist Party of China for "transforming and upgrading traditional industries and fostering and expanding emerging industries - accelerating the construction of a modern industrial system", Qihui Luggage has hired an enterprise management consulting team to provide on-site guidance and introduced advanced management models. Introduce a modern supply chain management system, a modern enterprise operation system, and standardization construction to promote high-quality development of the enterprise.

Founder's Story

Mr. Liu Zhenwei, the founder and chief technical engineer of Qihui Luggage, is also the chairman of the Guangdong Beauty, Hairdressing and Cosmetics Industry Association. He is an authoritative expert, senior craftsman and a benchmark figure in China's luggage industry.

At the age of 18, I went south to Shenzhen, Guangdong Province, and worked in a Taiwan-funded luggage factory. In 2002, I joined a Hong Kong-funded luggage factory and participated in the project development of the internationally renowned luggage brand "Aluminum alloy Luggage". I was awarded the title of "Outstanding Team Leader" and received the highest salary at the grassroots level. After five years of accumulation, I have deeply comprehended the design concepts and strict quality requirements of international big brands. Later, due to the company's severe shortage of orders, it fell into a difficult situation. He voluntarily proposed to transform into a salesperson and soon learned to find customers through the Internet.

Many years later, he was invited to join a luggage factory that was short of orders and manpower as the factory director. He voluntarily offered not a salary but only a commission because he keenly sensed that as long as there were orders, the factory would do very well. Familiar with the industry and the market, he was full of confidence. In this way, he would go to the market during the day, make samples at night and deliver them the next day. All our efforts paid off. We successfully attracted a customer from Hong Kong, who placed a large order of 50,000 boxes with a value of over 1 million in one go. Under his leadership, the factory's products were in high demand and the production lines were added twice. However, the orders still doubled and the production capacity hit a bottleneck once again. When he once again suggested to the boss to continue expanding the production line, the boss, having learned from an earlier failure, dared not do so no matter what.

This matter left him very confused and at the same time sparked his desire to start his own business. Since that's the case, he might as well do it himself! With years of experience in cooperating with international brands, he firmly believes that he can definitely produce high-quality products.

On February 14, 2011, Mr. Liu Zhenwei officially established his own enterprise. To commemorate the two father and son who had once done him a favor, he chose their names, "Qihui", as the name of the company to express his gratitude and respect for them. During the early stage of the company's establishment, although there were only over 30 employees, due to the novel designs of the self-developed products, they were in high demand after being launched and were maliciously imitated by peers. This made him realize the importance of protecting intellectual property rights. In 2015, he began to register the first trademark and has successively obtained over 100 patents and international certifications.

In 2019, the COVID-19 pandemic raged, and Qihui faced a severe debt and survival crisis. Mr. Liu Zhenwei called Mr. Huang Yubei from Nianxin Consulting for help. After the research and diagnosis by the consultants of Nianxin Consulting and the implementation of cost reduction and efficiency improvement measures including reducing inventory, shrinking space, cutting staff, and optimizing processes, Qihui achieved a turnaround from loss to profit five months later. The "managed consulting" where the consulting team takes over the daily operations in all aspects has enabled the enterprise to achieve leapfrog development. With the gradual upgrading of various business segments, the enterprise has successfully entered a period of rapid development, and Mr. Liu Zhenwei's entrepreneurship has also reached a new milestone.

Mr. Liu Zhenwei, the founder, is highly worthy of our admiration and emulation for his craftsmanship, dedication to his career and gratitude.

Corporate Culture

Mission: To create a platform for employees and set standards for the industry

Vision: To become the leader in the fashionable functional luggage industry

Core values: Integrity and reliability, gratitude and altruism, continuous improvement and innovation, simplicity and efficiency

Brand philosophy: Simplicity, fashion, convenience, and grandeur

Talent philosophy: The competent rise, the mediocre step aside, and the incompetent fall.

Quality concept: Eliminate potential hazards in the bud in advance.

Service philosophy: Based on the real needs of real users, attach great importance to user experience and feedback.

Development History

On February 14, 2011, Qihui Luggage Company was established, with a production base of 2,000 square meters.

In 2015, due to production expansion and relocation, the production base was expanded to 8,000 square meters.

In 2018, the OBOX luggage brand products were launched, a brand strategy was implemented, and multiple design and invention patent certificates were won.

In 2020, the production park was completed, the production base was expanded to 20,000 square meters, and German Obos (Hong Kong) Co., Ltd. was officially established, becoming the designated and recommended sports travel case brand by the Guangdong Basketball Association.

In 2022, we hired an enterprise management consulting team, introduced a modern supply chain management system, implemented diversified marketing, and ventured into new media marketing such as Douyin.

In 2024, the MYBOX luggage brand was established, the modern enterprise operation system was comprehensively upgraded, and the production base was expanded to 40,000 square meters.

Corporate Honors

It has successively been awarded the titles of the Chairing Unit of the Guangdong Beauty, Hairdressing and Cosmetics Industry Association, Guangdong High-tech Enterprise, Key Incubator for Brand Enterprises, Credit Demonstration Unit, Official Supplier of the National Men's Basketball League, Quality Demonstration Unit of the Guangdong Enterprise Brand Building Promotion Association, and Member Unit of the Guangdong Anti-Counterfeiting Association.